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AJBMSS AIMS AND SCOPE
Advance Journal of Business Management and Social Sciences (AJBMSS) aims to publish original research Articles, Review Papers, Case Studies, Short Communications, Conceptual Frameworks, Analytical and Simulation Models, Empirical Research, Technical Reports, and Book Reviews.
AJBMSS is a peer-reviewed, open access journal aiming to catalyse innovation and scholarly discourse within the field. Its primary objectives are to disseminate groundbreaking research, foster interdisciplinary collaboration, and bridge the gap between theoretical knowledge and practical applications. By providing a platform for thought leaders and emerging researchers to share their insights, the journal seeks to advance the understanding of contemporary business challenges and contribute to the development of effective management strategies. Ultimately, the journal aspires to be a trusted source of knowledge and a driving force for positive change in the global business landscape.
The journal publishes papers in the fields of Management, Marketing, Finance, Economics, Banking, Accounting, Human Resources Management, International Business, Hotel and Tourism, Entrepreneurship Development, Business Ethics, International Relations, Law, Development Studies, Population Studies, Cross-Cultural Studies, Public Administration, Psychology, Philosophy, Sociology, Women Studies, Religious Studies, Social Welfare and Anthropology.
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Advance Journal of Business Management & Social Sciences
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Preface 2998-7946
With immense pride, I introduce this edition of the “Advance Journal of Business Management and Social Sciences (AJBMSS)”. The journal continues to serve as a distinguished platform for pioneering research, profound insights, and meticulous scholarship at the intersection of business practices and social science disciplines.
The Hybridity of Pattachitra Katha Media The Folk-pop Art Narrative Tradition of Bengal 2998-7946
This paper evaluated Pattachitra Katha, a traditional cloth-based art narrative from Bengal, as a post-colonial hybrid media genre. It originated over 2,500 years ago combining visual storytelling with music and oral traditions, evolving through socio-cultural changes, globalization, and technological advancements.
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