Determining the attitudes of the local communities towards conservation through ecotourism in Thailand

Technological development and globalisation have fuelled major changes throughout the world since these are one of the most powerful factors in the continuing rapid growth of the tourism sector and facilitating the ability of people to travel (Unhasuta, Sasaki & Kim, 2021). Therefore, considering the numerous unfavourable aspects of rapid developments in tourism, a significant impact has been observed on natural environments and societies due to tourism (Pornprasit & Rurkkhum, 2019).