Archive: Oct - Dec (2023)
- The Impacts Of The Covid-19 Pandemic On Smes In Asia And Their Digitalisation Responses
By: Mike Arthur (MBA, Digital Marketing ) in December 2022
The following research utilised a primary quantitative methodology to collect important data from a survey of 100 respondents who were both managers or staff members of SMEs.
- Assessment of the rise in unethical sympathy-based marketing as a product of Covid-19
By: Stephen Morris (MBA, Social Sciences ) in October 2023
The study was conducted through primary quantitative research in which 200 professionals in marketing from the United Kingdom responded to the Likert scale-based questionnaire.