Banking & Finance

With immense pride, I introduce this edition of the “Advance Journal of Business Management and Social Sciences (AJBMSS)”. The journal continues to serve as a distinguished platform for pioneering research, profound insights, and meticulous scholarship at the intersection of business practices and social science disciplines.

This paper evaluated Pattachitra Katha, a traditional cloth-based art narrative from Bengal, as a post-colonial hybrid media genre. It originated over 2,500 years ago combining visual storytelling with music and oral traditions, evolving through socio-cultural changes, globalization, and technological advancements.