AJBMSS

Frugal innovation

Impact of frugal innovations on the social entrepreneurship of Multinational enterprises (MNEs) in developing countries

Frugal innovation is defined as new products that are low in cost, created with methods and designs that require less cost and target the specific main feature of the product (Hossain, 2018). After the introduction of frugal innovation, many sectors like manufacturing, automobiles, food, and healthcare started working on this innovation.