Archive: Apr - Jun (2024)
MEDICAL MARKETING: BRIDGING THE GAP
The prevailing healthcare marketing has mostly been disregarded underpinning the mass marketing and fear-based campaigns that explicitly resulted in misunderstanding of communication. The existing research aimed towards exploring the wider influence of marketing within medical and healthcare sectors.
- Influence Of Covid-19 on the global supply chain: Learned lessons and mistakes never forgotten
The outbreak of the Covid-19 pandemic has increased uncertainties and disruption in a supply chain. Therefore, the aim of the researcher is to explore the influence of pandemic on the supply chain. However, to address this aim three main challenges were determined (disruption on the supply side, logistics and storage, and demand side) based on the literature review, to analyse its influence on global supply chain and how the mitigation strategies control disruption on these challenges.
- The psychological and social impact of Covid-19: new perspectives of well-being in the UK
The study comprises of positivism research philosophy and the research approach being used is the deductive approach. The data is collected through 100 participants through the convenience sampling method. The research design is quantitative, and the primary method collects the data.
- Exploring the interrelation between Inflation, interest rate, exchange rate and economic growth: role of COVID-19 cases: Evidence from the UK
In the research method a secondary quantitative research method was used, and data has been extracted from Statista and WDI website on inflation, interest rate, economic growth, and exchange rate from 2001 to 2021. For data analysis, descriptive statistics, lag order selection criteria, unit root test, VAR model, and impulse response test was used through using Eviews software.