Archive: Oct - Dec (2023)
The Impacts Of The Covid-19 Pandemic On Smes In Asia And Their Digitalisation Responses
The eruption of the coronavirus pandemic occurred in 2019 that has majorly affected the economies nationally and globally (Allam, Dey, and Jones, 2020). It has strictly impacted various organisations as they faced varying amounts of losses in the process (Sonobe et al., 2021). In addition, it is recognised that enterprises are facing numerous dilemmas which involve a decline in the consumer demand levels as well as other businesses,
Assessment of the rise in unethical sympathy-based marketing as a product of Covid-19
In the past, it was the norm of companies doing unethical marketing by stating false facts and figures, exaggerating the qualities of their products and services, and claiming unverified facts like cigarette smoking gave an active lifestyle (Gupta and Srivastav, 2016).