AJBMSS

Archive: Oct - Dec (2022)

Impact of frugal innovations on the social entrepreneurship of Multinational enterprises (MNEs) in developing countries

Frugal innovation is defined as new products that are low in cost, created with methods and designs that require less cost and target the specific main feature of the product (Hossain, 2018). After the introduction of frugal innovation, many sectors like manufacturing, automobiles, food, and healthcare started working on this innovation.

Analysing the moderating role of sociocultural context in between leadership styles and employees engagement

Employee engagement and the factors influential on it has have become a debated and extensively enquired subject in the domain of organisational management (Anitha, 2014). While the topic is an important concern for human resource management, it is also of paramount importance from perspective of business growth and market competitive edge.