Determining the attitudes of the local communities towards conservation 1923-2926


Determining the attitudes of the local communities towards conservation through ecotourism in Thailand

Aim: The current study investigated the perceived influence of local populations’ attitudes and behaviours toward environmental conservation by implementing CBET methods

Method: Research is conducted by the application of quantitative method of research since data was gathered through survey questionnaires from 100 residents of local communities from Southern Thailand. The study found a high association between all ecotourism factors, such as planning, transportation, cultural preservation, and ecological knowledge and attitude of residents, using correlation analysis.

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Technological development and globalisation have fuelled major changes throughout the world since these are one of the most powerful factors in the continuing rapid growth of the tourism sector and facilitating the ability of people to travel (Unhasuta, Sasaki & Kim, 2021). Therefore, considering the numerous unfavourable aspects of rapid developments in tourism, a significant impact has been observed on natural environments and societies due to tourism (Pornprasit & Rurkkhum, 2019).

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Alharahsheh, H. H., & Pius, A. (2020). A review of key paradigms: Positivism VS interpretivism. Global Academic Journal of Humanities and Social Sciences, 2(3), 39- 43.

Apuke, O. D. (2017). Quantitative research methods: A synopsis approach. Kuwait Chapter of Arabian Journal of Business and Management Review, 33(5471), 1-8.

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