Abstract
Determining the attitudes of the local communities towards conservation through ecotourism in Thailand
Aim: The current study investigated the perceived influence of local populations’ attitudes and behaviours toward environmental conservation by implementing CBET methods
Method: Research is conducted by the application of quantitative method of research since data was gathered through survey questionnaires from 100 residents of local communities from Southern Thailand. The study found a high association between all ecotourism factors, such as planning, transportation, cultural preservation, and ecological knowledge and attitude of residents, using correlation analysis.
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Technological development and globalisation have fuelled major changes throughout the world since these are one of the most powerful factors in the continuing rapid growth of the tourism sector and facilitating the ability of people to travel (Unhasuta, Sasaki & Kim, 2021). Therefore, considering the numerous unfavourable aspects of rapid developments in tourism, a significant impact has been observed on natural environments and societies due to tourism (Pornprasit & Rurkkhum, 2019).
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